Hello! I'm Sam

I am a product designer and former architect, now focusing on building a globally unified map selection experience at Ticketmaster - one that consolidates disparate user experiences, design systems, and market requirements into consistent, human-centered interactions.

Previously, I was an architect at Foster + Partners, contributing to the design of skyscrapers and large-scale masterplans. This foundation in designing spaces for people deeply informs how I now design digital experiences; grounded in structure, empathy, and clarity.

“We shape our tools and thereafter, our tools shape us.” – Marshall McLuhan

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